S&SHARK.

How do you improve metadata entry and bulk-import for a streaming service catalog?

How do you improve metadata entry and bulk-import for a streaming service catalog?

"Captivating Original Series. Hit Movies. Bold Storytelling."
"Captivating Original Series. Hit Movies. Bold Storytelling."

Starz content supply chain: metadata catalog

Starz content supply chain: metadata catalog

According to Nielsen:

 

There are two key factors inhibiting content discovery in today’s streaming-first TV world:

  • An overwhelming array of content and content sources
  • Limited media metadata

 

How can we make the process of entering this metadata easier and more efficient so that the data entry specialists can focus on the key business goal of elevating the STARZ brand presence and voice?

Client

STARZ (Acquired by Lionsgate

Sector

📺 entertainment

Agency

Challenge

Metadata specialists require reliable and efficient processes for data-entry and bulk import so as to prioritize their efforts into elevating the STARZ brand presence and voice.

Design Lead

Design Lead

My Role(s)

UX Design, User Research & Testing, Prototyping, Client Demos, UX Validation

coming soon

Project Objective

The TRADOC G-8 approached our company with the desire to improve their contract creation process, to transform it into a “more data-centric organization”. This includes several key policy considerations

 

1️⃣ Standardize contract creation

2️⃣ Track and reuse successful bid templates (“Gold Star” templates)

3️⃣ Real-time collaboration and auditing

Welcome Wizard designed to improve the user journey of contract creation.

Outcome

After several iterations, we created a tool that largely improved the work lives of the TRADOC G-8 contract writers. 🖊️

 

Users could now create new documents much more easily than before, especially from convenient access to the “Gold Star” templates. The streamlined, in-app user collaboration features vastly improved reviewing/auditing workflow. 

 

The project was deployed on the client’s Microsoft Azure cloud platform in the summer of 2019.